As mentioned in my previous post, Latin America should be a priority in terms of marketing. In this post, we will explore the reasons in-depth and Iāll share my personal experience being myself Latino.
The political crisis
Itās not a lie that in Latin America there is a lot of corruption at the governmental level, and governments are complicit with each other, Stealing public money, making illicit deals, breaking the law, are some of the reasons why many of these economies are collapsing.
You can take Venezuela as an example, the government took possession of private companies, and as a consequence, a country rich in oil that produced its own gasoline now has to import oil derivative. This added to the super inflation and blatant thefts by the government and the list goes on.
And like Venezuela, there are more examples, like Argentina, currently attacked by inflation.
A light in the dark
Cryptocurrencies, there is not much to say. Many use them to avoid the devaluation of their currencies, many of us also use them for making investments, many people also have bitcoin and eth farms. Even in my country, many businesses accept them as payment methods.
Crypto growth in Latin America is imminent.
Venezuela itās not on this list because of restrictions to carry out this type of study in the country.
Here you have the 2019 LocalBitcoins volume:
- Venezuela - $305.93M
- Colombia - $134.22M
- Peru - $45.54M
- Hong Kong - $21.73M
- Chile - $13.84M
- Argentina - $11.94M
- Iran - $5.81M
- Egypt - $1.40M
Growth of LocalBitcoins volume in 2019 vs. 2018
- Egypt - 69.8%
- Colombia - 59.8%
- Peru - 47.7%
- Argentina - 44.7%
- Chile - 36.3%
- Venezuela - 33.2%
- Hong Kong - (18.5%)
- Iran - (52.1%)
As you can see, these lists are led by Latin countries.
How to reach this market?
As a personal experience, I would like to share that I always liked looking for ways to earn money online, but with all the locks it is very difficult to get something concrete.
One way to reach this group of people is with āearn money or cryptoā youtube channels. I think this could help to get new users for the faucet, and new investors for the farm.
Here are some examples of what these channels look like:
If we can get some of these guys to promote 1Hive, the growth is going to be very nice!
Also having a Twitter account in Spanish will help a lot to locate newcomers, so thanks to @Rod @CryptoWonk for taking the initiative!
If you have more ideas on how to reach this group, please let me know and I will update this post!