This proposal has been created in order to support marking demands and give it some structure. Currently we have an amazing community and every one has shown outstanding comradeship, but I think its time to up our game as this place is crowded and competition is fierce - and I think its best if this is put in place sooner rather than later.
At the moment I feel development is one step ahead of marketing, and in a ideal world - it would nice to be on the same page, so we can have HQ announcements with relevant detailed guides, graphics and video content with posts that are required to onboard users.
At the moment we have community members pushing content, from across all (external) social media platforms and are posting in to pollen in order to attract credit. This concept is awesome but is not always an accurate measure of work. Unless you are contributing on Discord, Discourse or GitHub, content creators sometimes may not earn the cred they deserve. An example would be where a content creator posts on YouTube or twitter, they then must copy link into Discord and try and attract cred - this can have its flaws as there may be busier times and also the post you linked could get buried amongst other conversations and not get the cred it may deserves.
Myself ,Luke and others who joined our Cafe call yesterday we think we need solidify marketing and create a small on-chain organization along with budget proposal then allocate that among participants and towards initiatives within that swarm. A PAYROLL app on https://aragon.1hive.org that can be used as the for paying incentives where people dedicate to committing time and effort are coordinated around creating high quality posts. As you can imagine we have a high demand - but it would awesome to make posts/announcements of HIGH quality and onboard users.
An ideal team would be anything up to 5 people who have dedicated roles that will be given incentives for their work to work towards a marketing plan for upcoming developments. This is not some type of insider group as all information is pre-announced about what’s coming next in 1Hive. This is just a secure swarm of Bees who are serious and committed about marketing and have demonstrated a consistent effort in producing content in the weeks past.
What is Marketing exactly ?
We are in a digital space so everything is done across media platforms (shock.horror)
The dedicated marketing swarm should consist of:
They will publish HQ posts across social all 1Hive & Honeyswap social media accounts as contributors. I like the idea of posting on discourse for all reading content - but personally I prefer Medium for blogging as I like how it structures posts and includes graphics - so I guess there is no harm in posting on both.
I took the opportunity to secure '@honeyswap on twitter & ‘blog.honeyswap’ which will compliment the project beautify. I am in pursuit of trying to secure reddit but it seems some one has beaten us too it - we will see what can be done. [ If you own the r/honeyswap reddit and are reading this get in touch, maybe we can Collab]
I think we can be as big - if not bigger than some of the other leading DEX’s in terms of having a face on social media. If you check out the official social media accounts (like twitter) for other DEX’s you will see they are always posting HQ content to stay relevant.
As we have first mover advantage ( at least on xDAI ) I think we are in a great place to leverage this light we are under. Many influencers in the crypto space have been mentioning us and it is nice to engage with them publicly for mentioning us, as not every one is active on Discord.
** All ‘Honeyswap’ affiliated social media platforms should be handed off to those who have higher stakes in the project so I will be giving the @Honeyswap twitter and medium/ blog page to Luke **
Let me know what you think ? If you support this please give it a vote : https://1hive.org/#/proposal/107