Fundamentals / Tik Tok Context:
That’s a CumRocket Advert. It’s a 33 second video that launched a token on BSC which ended up maxing out at around 400M MC.
In addition to this, there have been other Tik Tok Adverts and launched projects:
- Safemoon [and forks]
- Various Doge Forks
- A project called $SCAM
1 min Doge Musical:
These projects, combined with the WSB Meme Economy vibe ended up directing initial hype speculation which ultimately resulted in projects like Safemoon hitting anywhere from 40B to 40M MC - and likely below.
A common complaint of CT during this time period, as well as on discord servers was:
- “I’m NGMI because I invested based on fundamentals.”
Regardless of the outcomes - whether the doge millionaires will hold their fortunes, or whether or not more of these zoomer degens will be rekt, or have been already – a number of key points are to be observed:
Billions in MC was directed into vaporware projects, mostly out of BSC, which is not even ETH Mainnet.
Some significant % of these projects were catalyzed by what I would consider to be the Zoomer Degen / WSB Crowd. These are post Robinhood investors, who are following a meme money / hype wave paradigm.
These investors have already transcended Robinhood Apps, and have figured out web3 wallets, and have a basic understanding of DEX price charts, tokenomics, and how to get rekt.
They also have a basic / intuitive understanding of the value of meme related hype.
This means that they are onboarded, and the’ve already suffered loss, or known the possibilities of euphoria due to volatility.
These meme coins have now laid the groundwork for another area of social media that is Crypto Literate.
- Tik Tok
You’ve got kids acting like traders using the Rainbow Chart for BTC, while flexing.
You’ve got populated and trending Tik Tok Hashtag trends relating to Crypto.
You’ve got Educational Efforts by a new breed of influencer on tik tok in the “Fin Tok Education” sphere.
While wandering around discords it’s easy to see half offered proposals “Wen Tik tok Video!”
This is because people already associate pumps with Tik Toks, due to the last month of it splashing over into CryptoTwitter, as well as the marketcaps of the previously mentioned tokens.
Tik Tok Advertisements will be a thing – Teams are already likely executing them, or are paying to have influencers create hype tik toks on their behalf.
Beyond the One Offs:
There are other proposals and goings around – that if “we just paid chico Crypto” then our bags would get hyped, and we could dump on the newcomers, and then maybe some of them would stay for the tech.
I’m not sure if those are exactly the words that are used by people, but that seems to be the underlying idea.
Get the Chart to look like this:
DAOhaus price, HAUS chart, market cap, and info | CoinGecko
A project that started at 8.88 in presale, and shot up 10x in the launch hype moon, and then has since fallen back down to 2x its presale price.
Agave’s own chart looks similar.
“If We could Just get some PUMP, then $$$$”
That sort of strategy leads to chart shapes that look like the chart above, and it’s not a bad thing – it’s the basis of the whole ponzinomics system of things,
The problem is that it’s a waste of resources for marketing.
The moon only matters for those who play to ride it. Once the moon has come and gone, you still need marketing, because you still need money, and you still need users.
So, why not target people who already are familiar with “pumpenomcis” and the meme economy, but offer to teach them something instead, about the utility of DeFi Projects, and how they can benefit from actually using a protocol, rather than just degen hyping it?
- This means that the cost of paying for influencers to hype is a short term solution, which may – if successful, lead to short term results.
- The reason this is short sighted is because the social asset you are paying for does not belong to you – it belongs to Ivan on Tech.
- It also means that educating for long term users is likely a more sustainable form of marketing than hype.
- If there is some member of the BZZZ Team, who has some kind of desire for a kinky filtered centralized deal, where they decide what the messages are, based on trusted account access holders, – then yes, it would be valuable for that account to exist, so that there can be a long term 1HIVE Centered Tik Tok Audience that is educated on the various projects that are birthed from 1hive.
Make a 1HIVE Tik Tok Account and provide it with regular educational 60 Second Videos.
- Pushing for a more decentralized approach, we have this common structure – currently on display by Perpetual Protocol:
It’s a Meme Contest.
Basically, they have a hashtag, and they get their community to pump the perp bags by hyping the offer through meme creation, and they verify with the hashtag and then some top voted or centrally decided authority determines who gets the best meme.
And being critical here, because I’ve participated in these before – there are a lot of terrible submissions in these things – low effort garbage that honestly makes the brand look bad just by existing.
A criticism of this would be that if your expectations are low, then you’ll get low garbage and a few excellent pieces, and the cream of the crop will get a bit of money, and then that’s all there is to it.
Another criticism would be that they totally missed the boat on the Tik Tok Analytics at the beginning of this blog post.
- Set up a 3 part fund with X Agave Rewards
Create a ~60 Second Tik Tok that provides educational use case for Agave Collateralized Borrowing.
Create a ~60 Second Tik Tok that provides an Educational Use Case for Agave Lending
Create a ~60 Second Tik Tok that provides an Educational Use Case for Participating within Agave Honey Farms LP Position.
The time frames are relative and not that important.
Each one would have a #Agave hashtag, as well as the other #Crypto related hashtags on the TIk Tok App.
If you download the app, you’ll see that the numbers of hits in the Crypto areas are solid, and it’s easy to determine which hashtags ought to be included, because there is a search function for posting.
The sort of content that is shared can be:
Technically, you could hire a model to do this, or an influencer, or freelance a content creator – but instead, you could mobilize a marketing DAO subset of the 1hive community, and use a ‘laser pointer’ to herd the cats in one direction.
The hope of this is to create a wave of momentum, and incentivize a decentralized collection of 1hive affiliated tiktok cryptoinfluencer accounts.
Each trying to get a prize.
Who determines who gets the prize, and what the performance characteristics are for the prize?
$AGVE Token holders with a SNAPSHOT Labs vote.
The trick is to motivate highly enough so that the winners selected have the incentive to create a series [a Minimum of 3 competitive tik toks on their own account, all appropriately hashtagged, and shared and each sharing the #agave hashtag connection.
The other part of the trick is the awareness that there is competition for these tokens, which in part will rely on organic outreach as well as a subjective evaluation of judgement by AGVE Token Holders.
So, if the project is poorly executed, and seen by very few people, they can get a NFT consolation prize, which places them in a pool of people who hold an NFT.
These NFTs can have token controlled access within a Discord Server.
If the project is well executed, but seen by very few people, they have incentive to share that project on Twitter and Reddit, and Discord as well, thus driving up their numbers, and making the project more competitive in order to claim that prize.
The fact that there are 3 separate campaigns in this sequence all serving Agave, means that participants will be able to build up some manner of audience on the Tik Tok platform, and grow in their skills.
The cumulative effect is only known after all three are finished.
The Winners will also receive exclusive NFTs, which make them leaders in Marketing DAO Discord Channel described earlier.
The Endgame of this scenario is to deposit a certain amount of assets into a high yield account managed by a treasury, so that IF these are successful, there will be a fund – perhaps an LP that is deposited, and the LP Tokens are held, and the Yield is held by a DAOHaus Minion – so that there is a collective fund that grows over time with its own yield, which generates more value which can be bountied up for future projects.
This scheme also generates a team of competent content creators, with a diverse set of skills, and filters out for excellence.
What this team and this DAO can do afterward is help out other 1hive projects / platforms / protocols. – Or, help out other xdai projects / platforms / protocols that have interconnected relationships with 1hive.
- [DAOHaus - Agave]
- [DAOHaus - Honeyswap Farms]
- [Agave - PoolTogether]
- [1hive - Metagame]
What you end up getting is a Marketing DAO Treasury that holds a diverse portfolio of assets, all being put to work for as high long term return as possible, generating more funds, which in turn create a stronger foundation for the next incentive / incubation grant / prize.
In order to make this a reality, in its MVP Form:
- We Need 3 Carrots.[AGAVE Marketing Budget]
- We Need a clear call to action for community effort, with an example, and best practices.
- We Need an Agave Snapshot
- We need a Discord Server with CollabLand Bot Integration
Once project iterations A, B and C have been completed, and prizes and consolation NFTs have been distributed – there will basically be a marketing Guild in existence, with an established hierarchy of competence and leadership, and a baseline level of participation for content distribution amongst crypto fluent platforms.
Evidence of this can then move toward two more proposals:
A Long Term Agave Sub-DAO Deposit, into Agave - but under control of the DAO Minion contract – so that a dedicated budget can be built for future marketing spend.
A Proposal for HNY – to educate about HNY projects for A B and C concerning Honeyswap DEX and Farms.
And then xComb xBal Morphosis Celeste Source Cred, etc.
By the time we reach the end of the year there will be a solid group of dedicated people all perpetually creating high quality memeable content to promote and educate degens about xdai and 1hive.