A Strong Marketing Push Is Not Just Wanted Its NEEDED!
UPDATE View the update section below, if you already read this post.
Why I’m concerned/ Rationale
xDai is getting thrashed in market value compared to competing l2s and need a serious push to survive and stay competitive. This is not just an oversight, this is fact. Look at the rate of BSC & Matic adoption in the last month compared to us when we have just as good tech. Adoption is key and WE NEED to accumulate some fresh market value to continue to stay alive and strong. If we coordinate with the upcoming facelift proposal titled “A new look for xDai” on snapshot, we can show off our new image too.
I’m not an xdai dev but I’m am a deFi dev on the chain so my interest is part of THIS ecosystem and its growth. Adoption = Success. Alone we fail, together we shine. As a community, we have the power to turn sour ass lemons into the best bloody lemonade you ever tasted.
So here’s my proposal:
Pay for a series of press releases on major crypto publishing outlets eg (bitcoin. com, cointelagtaph. com, coindesk. com etc) promoting deFi adoption on the xDai platform. Why deFi? Well it’s why L2 is poping off on other l2 chains and xdai is finally seeing some good projects launch on chain, so we need to shine some light on them and share with outsiders that xDai is a serious contender.
On the xDai Stake side, I pitched they run some direct press releases on the upcoming Facelift and new Consensus model and highlight all the new projects coming and have freshly arrived.
On the Defi Dev side, we can have each participating project run their own story/product then include a strong segment about xDai and what makes its special and why we’ve chosen this chain over others. And then of course write these articles, fund the advertising for them, and drip them out the upcoming month as a collective proof and push of new xDai adoption. Agve would be a perfect candidate for this!
Now listen, I can’t pay for 20 consecutive publishings myself so I’m going to need other project leads to step up and join the effort. You would be expected to write your exposé of your xDai related app promoting any aspect about it you’d like and ( I can help with connecting you to the publisher based on your budget ) and pay for the majority of your budget if not all of it yourself or help promote and fundraise a global budget (View below for my idea on that)
I will gladly kick off the effort since I’m launching a new deFi project next week called Rare Coin, which allows anyone to claim some RARE for free and then stake it to earn more. However, alone its just one project promoting their work, together it’s adding global exposure to the xDai network & 1hive collectively our combined reach can REALLY make a big impact on adoption and put xDai & honeyswap on the map!!
This will be a community-wide effort! None devs can contribute in the following way
- Share each article that gets published on socials. This will spread reach and exposure to every bit we have access too!
- Support each deFi project that joins the cause, by checking out their offerings, endorsing them, and if you like them, investing in their project.
- Donate directly to the campaign to help pay for the press costs (implement if enough interest more info below)
Raising Capital Collectively
IF we have enough interest in this proposal, I will create a simple smart contract that will help pay for each participating project’s advertising costs that joins the effort and as a reward, projects can even supply some of their coins or stake back to the user as a thank you for their donation. If we have an NFT partnership, perhaps they can award a limited edition NFT for their donation.
We could optionally set it up like a Kickstarter. Once we have our final participating project count, I can get a final quote back from the publishers and we can set an appropriate goal, then if we don’t hit it, it gets refunded to the user.
Timeline & Execution Plan
I will be reaching out to xDai devs I personally I know to see if there is any interest in this and I’ll also be Reposting this all around the community (xDai POA thred, xDai telegram, project-related discord) Once I get a number of participating projects commits who would like sponsorship, we can discuss budget and how much funding we will need and if we can qualify for bulk discount.
For example, it costs roughly $1500 cheaper end and up to $4000 per article depending on which publisher you choose. But if we have enough commits (curtain publishers offer bulk discounts), eg with Cointelegraph each story can be reduced from 4k per to 2.5k each with 10 parties commited. From there, you can choose to self-fund or collaborate in a global funding campain eg: we can create a contract and start raising capital within each of our communities. During this time you can chose to self-fund or promote and participate to the globe funding campaign and solidify the story you would like published. Then we just drip them out one by one the following month. I can help coordinate publishing connections and release dates so we can have a good spread of marketing throughout the month.
It will most likely take about a month to drum up enough interest just to get project lead commits, create the contract and finalize the budgets, And then a month to drip them out. I would love to have the first stories rolled out next in April!
##So here’s what to do next!
• If you are admin please, Pin this post
• If you are just a reader, reply with
• If you are a xDai product manager, leave a message below and reach out to me directly on telegram @rarify and let me know if you would like to commit your project to a placement with the number of placements you would like & if you want to go self-funded or collab on a funding campaign. From there I can start coordinating stories and lock in some deals with the press.
Either way, I’m not sitting back and just hoping for change. To be clear I will be launching some articles regardless if anyone else joins the party. So stand up with me and Let’s show other chains we are a real collective powerhouse and get involved, its a win-win for all!!
Let me know in the comment section if you have any other suggestions. ALSO if you found an xDai related story leave it in the comments below!
I will be updating a list by the end of the week of quotes from a variety of publishers. Here is what I have so far…
- Bitcoin,com | Single Article $1500
- Bitcoinist | Waiting Qoutes
- Newsbtc | Single Article $799
- Decrypt | Waiting Qoutes
- Cointelegraph | Single Article $4g, 3x Articles Bulk Discount $9.7g (3.2k each), 10x Articles Bulk Discount (2.5k each) <= this may be an option if we can partner with enough projects
Committed Projects List
- RARE COIN : Self Funded | 2 Articles | budget $1500-3000 | eta release 1-2 weeks
Released Articles List
- A dark horse in the Ethereum scaling wars? Chainlink’s oracles find fertile ground on xDai cointelegraph,com/news/a-dark-horse-in-the-ethereum-scaling-wars-chainlink-s-oracles-find-fertile-ground-on-xdai
- All you can eat: SushiSwap deploys contracts on five new networks: cointelegraph,com/news/all-
Rare Crypto Faucet and DeFi Apps Launch on xDai Chain: you-can-eat-sushiswap-deploys-contracts-on-five-new-networks