I agree that Buzz needs to be operated in a decentralized way, in the sense that contributors get to vote on contributions to feature in the multiple social medias. Social Media by design is centralized, but still can be configured in a way that more than one āAdminā can moderate or operate an account.
#pollen does not work well at quality assessment and can be gamed which is unwanted.This can also be a problem when we are talking about following a āconsensus votingā on discord.
I agree that account admins should be compensated but should also be held accountable if not doing their job properly.
Manual conviction voting does not work if anyone is allowed to vote or ādouble voteā. There must be an entry requirement which should be a commitment to be a participant in the swarm or team.
Marketing is not just social media. Marketing and Sales is not just about coming up with a fancy looking poster or image and upload it on social media. Itās not just about creating Buzz.
Marketing is about converting people into sales and that covers everything from:
- What are we selling?
- Where are we selling?
- To who are we selling?
- At what price are we selling? (What are the comparative advantages of using 1hive)
- When are we selling? (like you mentionedā¦ timing is everything)
So what is the #Buzz selling? Buzz is selling 1hive. Buzz should be selling the ecosystem and the way we operate, inviting new members and contributors.
Where are you selling? Well it should be anywhere since anyone can be a potential member of the hive. But who and where should we be focusing on? Should we be focusing on pump & hype youtube channels or should we be targeting communities with āworkingā and proactive people? The answer is that it will depend on the specific campaign #Buzz is running.
And we come down to the core problem of being a decentralized organization: How can we manage and coordinate teams or members into specific marketing campaigns? Campaigns may be something simple like create hype around 1hive products, or organize online events/conferences. However, most campaigns should be ongoing and long term efforts such as create bridges to other projects and communities, create good documentation for new members, market research on improvements and sales opportunities for 1hive. We need to find out a way that these Campaigns can be coordinated and managed without an Admin, and also make it in a way that contributors are receiving far pay.
A suggestion would be to have a Buzz aragon swarm like we have for Pollen and Fauna, to serve as custody and deal with the allocation and reserve of funds coming out of the common pool for Buzz.
Each new campaign should be created as a team and be easy to be added to (as easy as wanting to participate). This team should introduce to the 1hive community their ideas and make a proposal for their marketing campaign on the Honey Pot. A Campaign is not to ācreate youtube videosā (make it broad and provide good tangible examples of the expectations) something like Social Media Awareness Campaign would make more sense and yt videos would be an example.
Contributors should then coordinate within their teams how to proceed, they may create their own discord servers, subreddits, whatever fits.
At the end of the month, team members should give to the Buzz management team their team reward distributions taking into consideration their monthly budget they acquired from the Common-Pool. If there is no consensus regarding payment within the team, then the Buzz management team should try to moderate the discussion. If the Buzz management believes the work has not been accomplished, it is allowed to decrease or freeze payments. If the Buzz management abuses their roles during this process, there may be a justification for the Buzz management to be changed.
We need to start seeing swarms as independent branches of 1hive with independent management, and as if 1hive is outsourcing these other smaller organizations for their services. We are all 1hive, but swarms need to organize themselves with autonomy and independence. We canāt expect the general community to vote and solve for specific issues that are incredibly specific for each campaign/team.
If a swarm as an independent agency is failing, the common pool will be less interested in their services and may start funding an alternative new service provider.
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This doc seems very thought out, and I think you present good ideas. A couple thoughts.
very nice reads